How does Kim Kardashian’s appearance change before and after contouring?
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While contouring existed before her, Kim Kardashian undeniably amplified its popularity. The launch of her KKW Beauty Creme Contour & Highlighting Kit in 2017 brought contouring techniques to a wider audience. Her signature contoured look, frequently showcased on her reality show, fueled the trend and sparked widespread interest in the art of facial sculpting with makeup.
On the show, Kim even shared her personal contouring tips, highlighting the use of lighter tones for the bridge of the nose and slightly darker shades for the cheeks, especially when her skin was pale. This two-tone approach became a staple of the “Kim K contour.”
Kim Kardashian isn’t alone in her love for contouring. Makeup artist Charlotte Tilbury, despite expressing her love for her husband’s natural look, admitted to being a dedicated contouring advocate. This technique has become a valuable tool for makeup artists and beauty enthusiasts alike, offering a non-bronzing method for enhancing facial features. While some may have initially mistaken Kim’s contoured look for cosmetic procedures, it serves as a powerful testament to the transformative potential of makeup artistry.